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When Ars Technica came across this letter, they attempted to contact Ivanoff directly, but he refused to comment and transferred the matter to Public Relations. In summary, the online, streaming, digital-friendly OnLive is everything GameStop is not, and it looks like GameStop is incredibly afraid that you might figure that out. It’s a cloud gaming platform with a digital distribution system. This negates the need for expensive, powerful hardware on the user’s end and just requires a good Internet connection. For the unfamiliar, OnLive is a game streaming service where games are actually played and processed on remote machines and then streamed, in real time, to the user. It likely has to do with the fact that OnLive is a serious threat to GameStop. That is, of course, unless you buy your retail copy from GameStop, whose employees were ordered to remove the coupon from the box and throw it away, in a memo from Field Operations Manager Josh Ivanoff.
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If you buy a retail copy, it comes with a coupon that entitles you to play the game for free on the streaming service OnLive. "Unfortunately, the coupon was packed without our prior knowledge.As you may know, Deus Ex: Human Revolution was released yesterday. "We pulled the coupons because, like all retailers, we prefer not to promote our competitors and their competing offerings and services in our stores," the company said. Square Enix invites gamers who want to purchase the PC version of Deus Ex: Human Revolution without additional coupons to buy the game at any one of over 4000 GameStop stores in North America or purchase a digital download copy online from "GameStop said this morning it does not want to promote its competitors. GameStop was not made aware of this inclusion and Square Enix respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies.
"As part of Deus Ex: Human Revolution's boxed offering on PC, Square Enix included a third party coupon.
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Please honor any returns with a receipt."Square Enix responded tonight saying GameStop was not made aware of the voucher code for Onlive and respects the right of GameStop to remove it. Any unfulfilled reserves of the Regular PC Edition should be taken care of with the inventory set aside in your backroom. We are returning all copies of the PC regular edition to the vendor in agreement with Square Enix. As GameStop is developing a streaming service in our Spawn Labs Cloud Computing Division, the coupon that was included is for a competing service.
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The letter can be read in full below: "At this time please pull all Regular PC editions of Deus Ex: Human Revolution and place them in your backroom. Earlier today, GameStop's original solution was to open and remove the voucher code while continuing to sell the game as new. Obtained by GiantBomb, the letter tells store employees to remove the PC version of the game and offer refunds to anyone who wishes to return it.
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